Strautmann Announces New UK Distribution Strategy for 2026
Strautmann, a leading manufacturer of high-quality agricultural machinery, is pleased to announce a significant and positive change in its distribution strategy for the United Kingdom, effective from February 1, 2026. Moving forward, Strautmann will transition from working with a single, exclusive importer to supplying an independent dealer network directly from its headquarters in Germany.
Closer to the Customer
This new approach represents a strategic investment in the UK market and is designed to bring Strautmann closer to its valued customers. By establishing a direct relationship with a dedicated dealer network, Strautmann can offer enhanced support, quicker communication, and a more streamlined service for all product lines.
"This is a pivotal step for Strautmann in the UK," says Bernhard Schoppman, Head of Export. "We are committed to providing the best possible products and support. Supplying directly allows us to forge stronger partnerships with our dealers and, ultimately, deliver a superior experience and closer relationship to our end-users."
Key Contact in the UK
The primary contact person for all UK distribution and dealer enquiries will be Sales and Aftersales Specialist David Mein. David brings extensive experience in the agricultural machinery market and, crucially, a deep knowledge of Strautmann technology, making him the ideal central point for this new direct strategy. David can be reached at d.mein@strautmann.com or +44 7487 620776.
Meet the Strautmann Team at LAMMA 2026
David Mein and the Strautmann team look forward to discussing this new strategy and the future of Strautmann products in the UK at the upcoming LAMMA Show (January 14-15, 2026) at the NEC, Birmingham. We invite all interested parties, including current and prospective dealers, to visit our stand 6.440 at LAMMA. David Mein will be happy to meet with you, provide further information, and answer any questions.
About Strautmann
Strautmann has been developing and producing innovative machines for agriculture for almost 100 years. We supply reliable and high-performance solutions for cattle feeding, green fodder harvesting and the transport of agricultural goods. As a reliable partner, we support farmers and contractors worldwide, helping them to make their work more efficient and sustainable.
Phillipp Strautmann is the fourth generation of his family to run the company, and he manages it together with Felix Rademacher. With over 600 employees at three locations in Europe, we produce more than 2,500 machines per year. Our hands-on mentality and fast service make us the ideal partner for anyone looking for reliable technology.
Contact:
David Mein
Sales and Aftersales Specialist
Email: d.mein@strautmann.com
Phone: +44 7487 620776
